For independent businesses
- Visibility drops quickly in general social feeds.
- Updates are spread across multiple channels.
- Local intent gets diluted by non-local content.
Pre-launch pilot | Ballymena
About Streetly
Streetly is a pre-launch local discovery platform helping people discover and follow independent businesses through clearer local updates. We are currently piloting in Ballymena, Northern Ireland, to refine a practical town-by-town model before wider rollout.
Why Streetly Exists
Local discovery is often fragmented. Business updates are spread across social platforms, individual websites, and outdated directories, making it harder for shoppers to find timely, useful local information. For independent businesses, this creates visibility gaps between customer visits and inconsistent communication with their local audience.
Streetly was created to provide a clearer, dedicated local discovery environment where businesses and shoppers can stay connected through practical, current updates. The focus is simple: reduce friction, improve local visibility, and make discovery more reliable for everyday use.
The Problem With Local Discovery
Most mainstream digital platforms are built for broad reach, not local relevance. As a result, local business visibility is often shaped by algorithm-driven competition, mixed-context content, and inconsistent update timing. Shoppers may see local information, but it is usually buried in general noise and scattered across multiple channels. Streetly takes a focused approach: one place designed specifically for practical local discovery, where updates are easier to find and follow. It complements existing channels by improving local signal quality and giving both shoppers and businesses a clearer, more consistent discovery experience.
For local shoppers
- Finding current local updates takes too much effort.
- Useful information is mixed with unrelated noise.
- Discovery is fragmented across different apps and pages.
What Streetly Is Building
Streetly is building a focused local discovery platform that helps people find independent businesses and stay informed through follower-based updates. Businesses can share live offers, local announcements, and day-to-day updates, while shoppers can discover nearby businesses and use ratings and feedback to make better local decisions.
Built for
- Local business discovery and follower-based updates.
- Live offers and practical local announcements.
- Ratings and feedback that improve local decisions.
Not built as
- A generic directory or listings website.
- A broad social media network.
- A marketplace-first platform.
Built Town by Town
Streetly is currently piloting in Ballymena to validate product decisions in a real local context before expanding. A focused rollout allows tighter feedback loops, stronger local relevance, and more consistent quality control. As product validation continues, Streetly plans to expand town by town across Northern Ireland with the same emphasis on practical local discovery and operational quality.
Step 1
Pilot in Ballymena
Step 2
Refine from real usage
Step 3
Expand town by town
Built in Northern Ireland
Streetly was founded by Mel Launder in Ballymena, Northern Ireland. Mel's background spans digital platforms, software delivery, and business systems, with a focus on building practical products that solve clear operational problems. Streetly reflects that approach: disciplined, product-led, and locally grounded.
Looking Ahead
Streetly's next phase is focused on expanding practical local discovery support for independent businesses and shoppers across Northern Ireland. Future development is also designed to support councils, BIDs, and local events through clearer communication and improved visibility of relevant local activity.
The direction remains disciplined: expand where local fit and product readiness are strong, and continue refining features that improve everyday discovery quality.
Get in Touch
For enquiries about the Ballymena pilot, future town rollout, partnerships, or general questions, contact us at hello@streetly.app.
Location
Based in Northern Ireland